In July 2018, the National Trust for Historic Preservation (along with partner, State Farm) embarked on a road trip from Chicago to Los Angeles with a crew of photographers and storytellers whose personal journeys offered the world a passenger’s seat view of the Mother Road. The goal of this National Treasure campaign was to galvanize grassroots and political support to secure a permanent federal National Historic Trail designation for Route 66. A look and feel was established to evoke nostalgia while keeping it fun.
Primary CTA: "Sign the petition."
Secondary: "Donate." Crowd funding campaign on IndieGogo with Mike Wolfe of American Pickers + general donations.
Total petitions signed: 61,417; Total money raised: $34,316